Aura Bora Sparkling Water Update | Shark Tank Season 12

Andrew Smith August 11, 2023September 3, 2023

Many sparkling waters on the market have boring flavors and artificial sweeteners. Because of this, husband and wife duo Paul and Maddie Voge, have decided to create a better product. Do they get a sparkling deal on Shark Tank Season 12? Find out in our Aura Bora update!

Shark Tank Aura Bora Update

Entrepreneurs: Paul and Maddie Voge
Business: Herbal sparkling water
Ask: $150,000 for 5% equity
Result: $200,000 for 15% equity
Shark: Robert Herjavec

In Shark Tank Season 12 Episode 11, Paul and Maddie brought their company, Aura Bora, to the tank. Their sparkling water is distinct from other brands as they create it using herbs, fruits, and flowers.

Lavender Cucumber Herbal Sparkling Water by Aura Bora, 0 Calories, 0 Sugar, 0 Sodium, Non-GMO, 12 oz Can (Pack of 12)

POWERFUL PLANT-BASED INGREDIENTS: Lavender Cucumber — This refreshing...
GOOD, CLEAN, HEAVENLY: Made with zero added sugar and zero artificial...

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The drink is designed to be a healthier alternative to the sparkling waters already on the market. Additionally, their beverages are free of artificial sweeteners and have zero calories.

Prior to appearing on Shark Tank, things have been going well for Aura Bora. It’s already being sold in almost 500 retail stores and online.

It currently costs them $0.57 to make a can of Aura Bora and they sell it to retailers for $1.15, giving them a 50% margin.

Further, during the Aura Bora Shark Tank pitch, Paul and Maddie share that they already have $200,000 in sales year to date. Further, they are expecting to attract more retailers and end the year at around $500,000 in sales.

By the end of next year, Paul and Maddie are anticipating doing over $2 million in sales.

Lori Greiner shared that she liked the product but just wasn’t passionate about it and decided to drop out.

Guest shark Daniel Lubetzky thought the sparkling water market was a bit too niche and dropped out.

Mark Cuban liked the product but felt that dealing with high-volume stock would be difficult to keep up with and dropped out.

Luckily, Aura Bora’s pitch gained the interest of two sharks, leading to two separate offers from Kevin O’Leary and Robert Herjavec.

Kevin was interested in a royalty deal and offered $150,000 for 5% equity and a $0.05 royalty until he was paid back $300,000.

On the flip side, Robert wanted straight equity and offered $150,000 for 12% equity.

After thinking it through and some negotiations, Aura Bora leaves Shark Tank with a $200,000 for 15% equity deal from Robert.

Do Paul and Maddie succeed following their time in the tank? Keep reading our Aura Bora update to find out!

In terms of an Aura Bora update, the company is still in business and seems to be thriving! The sparkling water is now available in all 50 states and the company is valued at an estimated $20 million.

In our Aura Bora update research, we found that the brand is now in over 1,200 retail locations and has also expanded its online presence.

Further, Paul and Maddie have taken on additional investments of around $2 million. Investors include venture capital fund Balanced Breakfast, musician Marley Williams, actor Scott Eastwood, and more.

It seems Aura Bora is well on its way to becoming one of the biggest brands in the sparkling water market!

If we get more news on an Aura Bora update, we will be sure to let you know! In the meantime, be sure to check out some of our other company updates from Episode 11.

Further, for more Season 12 company updates, be sure to check out our Season 12 Products page.

Andrew Smith

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!