Brake Free Technologies Update | Season 12

Brake Free Technologies appeared on Shark Tank on December 11, 2020. Founders Henry Li and Alex Arkhangelskiy left the tank with a deal of $200,000 for 20% equity from Robert Herjavec and Mark Cuban. Here’s a quick recap of everything that happened during the pitch motorcycle helmet brake light pitch as well as news on a Brake Free Technologies update after Shark Tank.

Brake Free Technologies Update After Shark Tank

  • Entrepreneur: Henry Li and Alex Arkhangelskiy
  • Business: Brake lights for the back of a motorcycle helmet
  • Ask: $200,000 for 10% equity
  • Result: $200,000 for 20% equity
  • Shark: Robert Herjavec and Mark Cuban

Shark Tank Season 12 Episode 8 featured Brake Free Technologies, which has created a brake light that can attach to the back of a motorcycle helmet. Founders Henry Li and Alex Arkhangelskiy explained that the product is designed to help motorcyclists stay safe on the road and help other cars easily see the brake lights. The attachable light is easy to mount on any helmet and automatically senses when the rider is braking.

During its pitch on Shark Tank, Brake Free Technologies was finishing up an IndieGoGo campaign that had raised $240,000 in pre-order sales. Each brake light costs $169 to pre-purchase and was manufactured for $42. Henry and Alex are hoping that in a few years their brake light will be an essential item in the motorcycle community.

The pitch went well and caught the interest of Robert Herjavec and Mark Cuban, who offered Henry and Alex $200,000 for 20% equity in the company. The founders accepted the offer and Brake Free Technologies left Shark Tank with a deal.

Since airing on Shark Tank, Brake Free Technologies has finished its fundraising campaign and is selling the product directly on its website. Additionally, it looks like there is currently a note on the sales page saying that orders will take 1-2 weeks to ship, which likely means it’s received a handful of purchases since the pitch aired. If we get a more official Brake Free Technologies update, we will be sure to let you know!

For updates on the other products featured in Season 12 Episode 8, check out the links below:

For more Season 12 product updates, be sure to check out our Season 12 products page!