GeekMyTree Update | Shark Tank Season 7

Setting up Christmas lights can be a real headache; tangled wires, long setup times, and results that don’t always look great. Brad Boyink, who had experience designing large holiday light displays, wanted a simpler way to decorate. That’s why he created GeekMyTree, a lighting system that easily fits over a 6-8 foot Christmas tree, shines in multiple colors, and syncs to hundreds of patterns and music through a smartphone app. What will the sharks think of these lights? Let’s find out in our GeekMyTree update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to GeekMyTree after Shark Tank.

Brad entered Shark Tank Season 7, seeking $225,000 for 25% equity in his synchronized LED brand. After his pitch, he made a deal with Kevin O’Leary for $225,000 for 50% equity.

In terms of a GeekMyTree update, the company experienced strong sales for a few years, expanding its product line and entering the international market. However, by 2018, the company faced challenges from knock-off competitors and patent issues, leading to financial struggles and the eventual shutdown of operations.

Shark	Result
Kevin O’Leary	Accepted offer $225,000 for 50% equity
Lori Greiner	No offer
Barbara Corcoran	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank GeekMyTree Pitch

• Entrepreneur: Brad Boyink
• Business: Synchronized LED glow balls for indoor Christmas trees
• Ask: $225,000 for 25% equity
• Result: $225,000 for 50% equity
• Shark: Kevin O’Leary

Brad walked into Shark Tank wearing a GeekMyTree t-shirt. He needed an investment to grow his brand.

His product, Animated Glow Balls, was designed to modernize Christmas tree lighting. Instead of struggling with tangled light strands, his system created a synchronized light show for indoor trees.

As he spoke, the Christmas tree on stage lit up. The lights shifted from static white to bright greens, reds, and blues. They flashed and moved through different patterns, creating a dazzling effect.

Brad explained that these weren’t just random blinking lights. The sequences were professionally synchronized.

To show its versatility, he introduced different models. One was Sparkling Green, which he jokingly said was perfect for Kevin O’Leary.

Then, he took the demonstration a step further. He activated the music synchronization feature. As The Dance of the Nutcracker played, the lights pulsed in perfect sync with the music.

Mark Cuban seemed interested. He asked about the price.

Brad revealed that the lights cost $300 to $400, with expansion packs available for $200 each.

The sharks were shocked because they felt the price was way too high for the average family.

Therefore, Brad explained that the cost was high because of limited production runs. If he could sell more units, he could lower the price.

To clarify what customers got for the price, Brad handed out product components. The package included the lights, 16 built-in patterns, a controller, and a mobile app where users could buy additional designs.

Mark spoke up. He pointed out that this wasn’t a product for every family.

Interestingly, Brad admitted he had sold only 300 units so far.

Notably, Barbara Corcoran was the first to drop out. She called it a $500 string of Christmas lights, something only people in mansions would buy.

Next, Robert Herjavec followed. He liked the idea but didn’t see a long-term market.

Mark had the same concerns. He also went out but wished Brad a Merry Christmas before exiting.

In contrast, Lori Greiner saw it differently. She thought it would work better as a novelty item under $50. Since it wasn’t practical for most indoor customers, she backed out too.

Kevin, however, loved the product. Although he admitted the price was an issue, he still wanted one. Instead of walking away, he offered $225,000 for 50% equity.

Brad hesitated. He tried negotiating for 40% equity, but Kevin refused.

Eventually, after some moment of consideration, he accepted the deal.

Now, let’s see where the company is today in our GeekMyTree update.

Shark Tank GeekMyTree Update

Our GeekMyTree update found that after securing a deal with Kevin O’Leary on Shark Tank, the company saw strong sales for a few years.

Also, the company expanded its product line, introducing Geek Lights 2.0 and a new Geek My Window system, which brought animated light displays to windows for multiple holidays.

They also brought in Matt Phillips, winner of the 2015 Great Christmas Light Fight, to help push innovation.

GeekMyTree expanded into the international market, and its products are available through Amazon and its website.

However, by 2018, the business struggled due to knock-off competitors and patent issues, making it difficult to stay profitable.

Ultimately, Brad shut down operations that same year.

At the time of this writing, Brad serves as the Vice President of Magic Meal Corporation, a company specializing in software solutions for school food services.

This will be our final GeekMyTree update.

Check out our company updates from the other companies featured in Season 7 Episode 11. 

• Beard Head Update
• Lovepop Update
• PiperWai Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.