LIFTiD Neurostimulation Update | Season 12

Ken and Allyson Davidov created a product that they say will increase productivity, focus, and performance. While they say most people rely on caffeine, they believe their product works even better. Will they get a deal on Shark Tank Season 12? Find out in our LIFTiD update!

Shark Tank LIFTiD Update

LIFTiD Update

  • Entrepreneur: Ken and Allyson Davidov
  • Business: Device that stimulates focus
  • Ask: $200,000 for 10% equity
  • Result: No deal
  • Shark: None

LIFTiD founders Ken and Allyson appeared on Shark Tank Season 12 Episode 5 and pitched their neurostimulation product to the sharks. Basically, LIFTiD is a neurostimulator that supposedly increases your brain function by stimulating neurons in the brain.

You simply place the device on your forehead while you’re doing some type of mental activity, and receive small jolts of electricity that supposedly sparks your unused neurons. Ken and Allyson claim this stimulates focus for the user.

If you’re a long-time Shark Tank fan, you won’t be surprised that Mark Cuban was instantly skeptical.

However, some of the other sharks seemed more open to it and were even willing to try out the product themselves during the pitch.

Ken shared that the company had sold 1,240 units so far, resulting in $126,000 in sales.

However, at the end of the day, none of the sharks were willing to take on the liability that neurostimulation brought with it, and LIFTiD left Shark Tank Season 12 without a deal.

Did Ken and Allyson manage to succeed despite not getting a deal in the tank? Keep reading our LIFTiD update to find out!

We have great news to share in our LIFTiD update. While the sharks weren’t interested in the product, it seems that customers were.

LIFTiD is still in business, with an estimated net worth of $35 million. Perhaps the sharks regret not making a deal after all!

Looking over the website for our LIFTiD update, it seems that the company managed to win the Gadget Flow Best Product award in 2019.

There are also some pretty convincing reviews from customers who claim to have been helped by using the product for just 20 minutes a day.

For updates on the other products featured on Season 12 Episode 5, be sure to check the links below!

For even more Shark Tank product updates, be sure to check out our Season 12 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!