Nightcap, a product designed for drink spiking prevention, appeared on Shark Tank Season 12 Episode 12 and was pitched by brother and sister duo Shirah and Michael Benarde. The product was praised by all of the sharks and the hair scrunchie turned drink cover managed to land a deal from Lori Greiner. Here’s a Nightcap update and recap from its time on Shark Tank.
What Is the Nightcap from Shark Tank?
Brother sister duo Michael and Shirah Benarde impressed the sharks with their innovative drink spiking protector during Season 12 Episode 12 of Shark Tank. Created by Shirah, Nightcap is simply a cover for your drink that only has one small opening for a straw, preventing drink spiking.
Shirah Benarde shared with the sharks that she came up with the idea in a dream after a friend of hers had her drink spiked in college. After she got the idea, she quickly got to work on the first prototype that was made out of her mom’s pantyhose and a scrunchie. Fast-forward a few months and the first Nightcap product was born.
In the 11 months that the product has been sold, Shirah and Michael had managed to get $68,000 in sales, with the majority of them coming over the last few months. Michael shared during the Shark Tank pitch that the rise in sales was due to website optimization and a better understanding of social media ads.
Lori Greiner instantly fell in love with the scrunchie cover and was passionate about helping solve the drink spiking problem that many college girls fall victim to. She wasted no time and offered Shirah and her brother Michael $60,000 for 25% equity in Nightcap, which they accepted.
Shark Tank Nightcap Update
After landing a deal during its Shark Tank pitch, Nightcap will likely see a big influx in sales due to the episode airing and promotion on social media. Further, thanks to the deal with Lori Greiner, the team of three can likely work out a better manufacturing deal to produce the product for less.
If you’d like to purchase a Nightcap, it is currently available for sale on its official website. There are a few different options available, one of which comes with a reusable straw.
If we get a more official Nightcap update, we will be sure to let you know! For more product updates from Season 12 Episode 12, be sure to check out the links below.
If you’d like to know more about Shark Tank companies and product updates, be sure to check out our Season 12 Products page.