Noggin Boss Custom Hats Update | Shark Tank Season 13
Sports fans want to rep their teams in a larger-than-life style. That’s where Noggin Boss comes in. Gabe Cooper and Sean Starner’s large hats are made to make people smile while you represent your favorite teams, charities, and more. After pitching it on
If you’re short on time, here’s a quick overview of what happened to Noggin Boss after
Gabe Cooper and Sean Starner appeared on
| Shark: | Result: |
| Daymond John | Accepted deal of $50,000 for 30% equity |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Kevin O’Leary | No Offer |
| Barbara Corcoran | No Offer |
Shark Tank Noggin Boss Pitch
- Entrepreneurs: Gabe Cooper and Sean Starner
- Business: Large promotional hats for sports fans
- Ask: $50,000 for 25% equity
- Result: $50,000 for 30% equity
- Shark: Daymond John
Gabe Cooper and Sean Starner are proud of their company, Noggin Boss. The fun and irreverent oversized hats can prominently display your favorite teams and other promotional material.
In four months of business, Noggin Boss has reached $30,000 in sales. They’ve even been featured in the NFL draft.
After their hyped-up
The low sales initially trip the sharks up, but Gabe and Sean explain that they couldn’t fill 95% of their orders.
Most customers want licensed logos on their hats, but the duo has been unable to obtain the rights. Their biggest hurdle is licensing, and that’s why they need a shark.
They have proof of concept and a lot of interest, but they need help from a shark to get them to the next level.
Daymond John jumps in first with an offer of $50,000 for 30% equity.
Mark Cuban adds that he could get them in with the Mavericks (which he owns) if they accept Daymond’s offer.
To clear the field, Lori Greiner goes out. It’s not a product for her.
At first, Kevin O’Leary and Barbara Corcoran want to make offers, but Daymond turns up the heat.
In response to the pressure, Gabe and Sean accept Daymond’s offer and Noggin Boss secures a deal.
Was this a good deal for Daymond? Let’s find out where the company is now in our Noggin Boss update.
Shark Tank Noggin Boss Update
Our Noggin Boss update revealed that the company is quickly climbing the ladder of success. Thanks to their
For example, when Commanders RB Brian Robinson wore a Noggin Boss hat in a locker room video, sales increased by 2,000%, according to Sports Business Journal.
Even better, our Noggin Boss update research finds that working with Daymond has helped the company secure the elusive team licensing deals they were hoping for.
Also, according to Front Office Sports, Mark Cuban followed through with his offer to sell hats through the Mavericks’ team store.
On the Noggin Boss website, you can now get hats featuring your favorite NFL and NCAA team logos or Hendrick Motorsports drivers and other designs. It also has the option to customize a cap with your own uploaded logo or design.
Noggin Boss isn’t just for sports fans, though. The hats are also finding an audience in charity auctions, bachelor parties, and other celebratory events.
In terms of marketing, Noggin Boss is working on building a social presence with over 8,000 TikTok followers and more than 15,000 on Instagram.
With the added hype and team licensing secured, we think our next Noggin Boss update will show more and more sports fans sporting the oversized head apparel.
Before you go, take a look at the other company updates from Season 13 Episode 15:
For other company updates from Season 13, take a look at our Season 13 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!