Ooakshell Headwraps Update | Shark Tank Season 13
Mika Bertholdo couldn’t find headbands styled exactly how she liked them. As a result, she bought some fabric and started making her own. Her company, Ooakshell, is completely hers: she makes everything, packages it all, and does all her own marketing. What will the sharks think of these smart headbands during the Season 13 pitch? Learn more during our
If you’re short on time, here’s a quick overview of what happened to Ooakshell after
Mika Bertholdo appeared on
| Shark: | Result: |
| Emma Grede | $150,000 for 20% equity |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Kevin O’Leary | No Offer |
| Barbara Corcoran | No Offer |
Shark Tank Ooakshell Headwraps
- Entrepreneur: Mika Bertholdo
- Business: Hand-painted headbands with adjustable rings
- Ask: $150,000 for 10% equity
- Result: $150,000 for 20% equity
- Shark: Emma Grede
Entrepreneur Mika Bertholdo started her headband business Ooakshell out of her home in Houston, Texas. The stylish headbands are fully adjustable for comfort and customization.
The idea came to her when she suffered from alopecia during pregnancy and searched for a comfortable and beautiful head covering.
Ooakshell’s headbands are all hand-painted at Mika’s home. As a result, she has great margins on her sales.
The sharks are impressed when she reveals that she had $12,000 in sales during her first year in business. Even better, Ooakshell has had $386,000 in sales in the year of filming, and that’s only year-to-date sales.
The one-of-a-kind headbands sell for $35 a piece, with a very low cost of only $1.64 to make. While the margins are great, Mika does everything from making products to marketing all on her own.
She has spent no money on marketing and handles all social media and strategy, as well. Her returning customer rate is around 81%, and she caters to the same group of loyal consumers who keep coming back for more.
She came to the tank seeking production help. Her only “employee” was her husband who helps package orders.
She worked long hours to help realize her dream and needed a shark to teach her a better way.
When Mark asks how she makes 10,000 units all by herself, Mika replies that she “just doesn’t sleep.” She puts in 18-20 hours a day.
Guest Shark Emma Grede loves the product. She thinks Mika is incredible and appreciates her artistic skills.
She offers $150,000 for 20% equity immediately. Emma thinks Mika needs a shark to help guide her through the difficulties of managing the retail business.
Mika counters for 13%, but Emma explains the value she’d bring in terms of scaling a business and stands firm with her original offer.
As a result, Mika ends up accepting the original offer and happily partners with Emma.
So, what does this deal mean for Mika and her company? Find out in our
During
Mika has also been able to hire an assistant and get a manufacturing space, allowing her to grow the business. She also shared that Emma has been a great partner to work with and has taught her tons of invaluable information about the fashion business.
On the Ooakshell website, Mika sells an expanded line of handcrafted headbands in a variety of colors and styles. She has since added more products including apparel like sweatshirts, sweatpants, and youth apparel.
The company has a private Facebook group with more than 3,000 members and is also utilizing Instagram and TikTok to reach new customers.
With a great product and the help of a shark, the future looks very bright for our next Ooakshell update!
You can find our other company updates from Season 13 Episode 22 here:
Before you go, make sure to take a look at our other Season 13 company updates on our Season 13 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!