Pinch Me Therapy Dough Update | Shark Tank Season 12

Pinch Me Therapy Dough appeared on Shark Tank Season 12 and landed a deal with Rober Herjavec. With over $5 million in lifetime sales before the tank, you may be looking for a Pinch Me Therapy Dough update to see how it’s grown. Here’s what we know about Nancy Rothner’s company!

Shark Tank Pinch Me Therapy Dough Update

Pinch Me Therapy Dough Update

  • Entrepreneur: Nancy Rothner
  • Business: Stress relieving therapy dough
  • Ask: $300,000 for 7% equity
  • Result: $300,000 for 20% equity
  • Shark: Robert Herjavec

Nancy Rothner’s company Pinch Me Therapy Dough appeared on Shark Tank Season 12 Episode 16. After volunteering at a domestic abuse shelter, Nancy wanted to find a way to help abuse victims cope with the stress they felt on a daily basis. After giving it some thought, she came up with therapy dough.

Pinch Me Therapy Dough is designed to help relieve stress by giving your hands something to do while you’re stressed, which in turn relieves some mental tension. Nancy shared on Shark Tank that it currently costs between $4.50-$7.50 to create a jar of dough and she is selling them for $14.99-$24.99 depending on the size. All of this has netted her $5.3 million in lifetime sales.

To make things even better, in 2019 Pinch Me Therapy Dough did $1.95 million in sales and profited $584,000. Sales are a little slower in 2020 due to COVID-19, but Nancy is still expecting around $1.2 million in sales.

All of this was enough to interest three different sharks. Both Kevin O’Leary and Robert Herjavec bit first and offered Nancy $300,000 for 25% equity. After a few failed negotiations for lower equity, Daymond John jumped in with an offer of $300,000 for 20% and Robert agreed to match it. By the time it was all said and done, Pinch Me Therapy Dough made a deal with Robert Herjavec at $300,000 for 20% equity.

In terms of a Pinch Me Therapy Dough update after Shark Tank, Robert and Nancy are likely working together to expand her online presence and get into more retail locations.

If we get more news on a Pinch Me Therapy Dough update, we will be sure to let you know. In the meantime, be sure to check out some of our other updates from the companies featured on Season 12 Episode 16.

For more on Shark Tank Season 12, be sure to check out our Season 12 Products page.