Mother and entrepreneur, Melanie Disbrow, entered Shark Tank back in Season 8 to pitch her multi-functional child seat cover called the Milk Snob. She asked the sharks for $125,000 in funding for 5% equity and in return, she walked away with a deal from Lori Greiner. It’s not often that you get an entrepreneur that gets more money than they asked for, so you might want a Milk Snob update.
Shark Tank Milk Snob Update
- Entrepreneur: Melanie Disbrow
- Business: Multi-functional seat cover solution
- Ask: $125,000 for 5% equity
- Result: $150,000 for 10% equity
- Shark: Lori Greiner
Before we proceed with our Milk Snob update, we’ve got a quick recap of the Shark Tank pitch. Melanie explained that she came up with the nursing and car seat cover after having a hard time finding a stylish infant car seat cover that, in a way, was baby-proof. So she quickly got to work and created her own.
At the time of the pitch, Milk Snob had already done $1.2 million in sales in 18 months. Sensing that she had a winning product on her hands, Melanie was hoping to find a shark partner that could help her branch out into retail. One of the first to extend her an offer was the guest shark, Chris Sacca, who offered her $125,000 for 8% equity, contingent on him going home with two samples right there and then.
Seeing that Chris’ offer made a lot of sense, Mark Cuban bowed out of the competition. Meanwhile, Lori Greiner decided to offer her $125,000 for 10% equity while Kevin O’Leary decided to one-up Lori by offering $150,000 for 10% equity. After this, Barbara Corcoran went out and Melani was left with three offers on the table.
Melanie countered Lori at 8% equity, to which Lori replied by maintaining her equity stake of 10% while increasing her offer to $150,000 to match Kevin’s offer. After this, Sacca tries to get in on Lori’s offer. But, Melanie was not willing to let go of more equity, and Chris and Kevin went out. She ultimately went with Greiner’s offer of $150,000 for 10% equity.
Now, for our Milk Snob update.
It’s been years since Melanie and Lori struck a deal in Shark Tank and it’s safe to say that Lori’s investment was not wasted. Milk Snob has since grown to have more than 173,000 followers on Facebook and 448,000 followers on Instagram. The company has also expanded to become a legitimate baby brand, offering other infant-related products.
In addition to the original 5-in-1 stylish seat covers, Milk Snob also sells pacifiers, clips, blankets, hats, loveys, and much more.
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