When you bring puppies into the Shark Tank, it seems you have a better chance of leaving with a deal. That’s exactly what happened when Ben and Ariel Zvaifler entered Season 8 to pitch PupBox. After asking for $250,000 for 10% equity, the two landed a deal with Robert Herjavec, and seem to be doing quite well. So, we’ve got a full PupBox update after Shark Tank for you!
Shark Tank PupBox Update
- Entrepreneur: Ben and Ariel Zvaifler
- Business: Subscription box for puppy parents
- Ask: $250,000 for 10% equity
- Result: $250,000 for 15% equity
- Shark: Robert Herjavec
After experiencing the pain of training puppies, husband-and-wife duo Ben and Ariel Zvaifler came up with a solution — the PupBox monthly subscription box. It comes with a customized set of items selected by owners for their puppies, including toys, treats, training tips, and other essential accessories.
To open up their pitch, Ben and Ariel brought puppies with them and put one on each shark’s lap. Once the sharks had their fill of puppy love, the questions began. Lori Greiner was up first, asking how long the puppies needed the products in each box. As the two explained, each box is customized for a puppy’s age and scales with them as they grow up.
In total, the two have done $580,000 in sales at the time of their pitch. More importantly, they expected to do more than $2 million the next year and that’s just by using social media.
Kevin O’Leary thought that the valuation was aggressive, but believed that they could achieve their goals and offered $250,000 for 20% equity. Shortly after Kevin’s offer, Mark Cuban dropped out sharing that he just doesn’t like the subscription box businesses.
The next shark to make an offer was Daymond John, who was quick to mention that he had connections in the pet industry and offered $250,000 for 25% equity. Robert Herjavec followed suit, offering $250,000 for 15% but wanted the two to give him an immediate answer. Although Ben and Ariel tried to see if other sharks wanted to partner up, Daymond wasn’t interested because he felt that he brought too much value to the business.
As a result, the two end up cutting a deal with Robert for $250,000 for 15% equity.
In terms of a PupBox update, we found that PupBox is doing quite well after Shark Tank and were bought out by Petco in 2017 for an undisclosed amount. In 2019, the business reportedly grew its subscriber base by 10 times. In 2021, PupBox is still going strong and continues to ship dog subscription boxes all across the United States and Canada.
For more on Shark Tank Season 8 Episode 9, be sure to check out:
For more on Shark Tank Season 8, be sure to check out our Season 8 Products Page.