Shark Tank Season 12 Episode 15 | Recap, Products, Deals
Shark Tank Season 12 Episode 15 Recap
If you’re in a hurry, below you’ll find a short recap of Episode 15.
Amazon product- Pitch 1: The Better Bedder
- Result: $150,000 for 18% equity
- Pitch 2: Everything Legendary
- Result: $300,000 for 22% equity
- Pitch 3: Walkee Paws
- Result: No deal
- Pitch 4: Hopscotch
- Result: $550,000 for 11% equity
Further, if you keep reading, you’ll find details on each pitch and company featured on the episode.
The Better Bedder
- Entrepreneur: Judy Schott and Nita Gassen
- Business: Headband for your mattress
- Ask: $150,000 for 10% equity
- Result: $150,000 for 18% equity
- Shark: Lori Greiner
The first pitch on
At the time of the pitch, The Better Bedder had been in business for just over a year and a half and had sone $476,000 in sales thus far in 2020 and is expecting to end the year with close to $1 million in sales. However, despite strong sales, Judy and Nita are losing a lot of money on manufacturing costs, as it costs them $33 a unit to manufacture.
Promising to help lower manufacturing costs, Judy and Nita received offers from Barbara Corcoran, Lori Greiner, and Daymond John. Lori and Daymond both offered $150,000 for 25% equity, while Barbara offered $150,000 for 20% equity. After some negotiations, Barbara dropped to 15% equity and Lori dropped to 18% equity.
Due to her experience with infomercials and QVC, alongside the promise to help lower manufacturing costs, Judy and Nita accepted Lori’s offer and The Better Bedder left the tank with a deal.
Everything Legendary
- Entrepreneur: Jumoke Jackson, Danita Claytor, and Duane Myko
- Business: Vegan-friendly meat-free burger
- Ask: $300,000 for 10% equity
- Result: $300,000 for 22% equity
- Shark: Mark Cuban
Jumoke Jackson, Danita Claytor, and Duane Myko entered the tank for the second pitch of Season 12 Episode 15 and introduced the sharks to their vegan-friendly meatless burger. Similar to other meat-free burgers on the market, Everything Legendary uses a proprietary blend of spices to make its burger taste as close to a traditional burger as possible.
After a successful taste test with the sharks, Jumoke, Danita, and Duane shared that they’ve sold $165,000 worth of burgers in just over a year. Further, they shared that they haven’t spent any money on digital advertisements to promote their product. Due to COVID-19, Everything Legendary has had to shift its business model away from events and retailers to online.
Mark Cuban took an interest in the company and shared that his vision for it would be to bring it to local cloud kitchen’s so that it could be delivered fresh through services like DoorDash and Uber Eats. As Mark explained, this would help save money, as shipping frozen foods and trying to get freezer space in stores is quite expensive and difficult.
Jumoke, Danita, and Duane agreed and Mark offered them $300,000 for 25% equity. After a quick negotiation, Everything Legendary left the tank with a deal from Mark Cuban of $300,000 for 22% equity.
If you’d like to order a burger, you can do so on the official Everything Legendary website.
Walkee Paws
- Entrepreneur: Lisa Barnoff
- Business: Leggings for dogs
- Ask: $150,000 for 5% equity
- Result: No Deal
- Shark: None
The third product featured on
The Walkee Paws leggings go over the dog’s feet and then tie onto their back, to ensure they can’t pull them off and that their paws stay protected the whole time. Further, Lisa shared with the sharks that she is getting ready to launch a second product, which is basically socks for dogs with a rubber bottom to help them get traction on a slick floor.
Amazon productIn her first two months of business in 2018, Lisa sold $64,000 worth of Walkee Paws. In 2019, she increased her sales to $524,000 and in 2020 she is expecting to do $1 million in sales. Further, on the $1 million, she will profit $250,000.
However, despite having a profitable business, the only shark that was interested was Kevin O’Leary, and he made two different offers. The first was one of his famous royalty deals of $150,000 for 5% equity and a $2.70 royalty until the $150,000 is repaid and then it drops to $0.50 in perpetuity. The second offer was for straight equity and was $150,000 for 20%.
Lisa countered back at 10% equity, sharing that she wasn’t interested in a royalty deal. However, Kevin wasn’t willing to change his offer, so Lisa and Walkee Paws left the tank without a deal.
Hopscotch
- Entrepreneur: Samantha John
- Business: Coding app that allows kids to create games
- Ask: $400,000 for 4% equity
- Result: $550,000 for 11% equity
- Shark: Mark Cuban
The final pitch on
Ironically, during an app demo, Mark Cuban told Samantha that he had fond memories of using the app with his children to make games while they were in school. Since reaching its peak subscribers in 2015, Hopscotch has dropped to 200,000 users a month, due to its introduction of a subscription model. It currently costs $8 a month or $80 a year to use the app.
However, going forward, Samantha is hoping to remove the subscription service model and introduce an in-app currency. This will allow the app to be available to everyone, let kids earn money for their games, and provide a healthier business model for Hopscotch.
Due to his positive experience with the app, Mark made Samantha an offer of $400,000 for 16% equity. However, after some negotiations, Hopscotch made a deal with Mark Cuban for $550,000 for 11% equity.
For more
- Shark Tank Season 12 Episode 14 Recap
- Shark Tank Season 12 Episode 13 Recap
- Shark Tank Season 12 Episode 12 Recap
Additionally, for company updates, be sure to check out our Season 12 Products page.
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!