Shark Tank Season 12 Episode 8 aired on December 11, 2020 and featured Peekaboo Organics, Brake Free Technologies, Click & Carry, and Pillar Learning. Series regulars Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner, and Robert Herjavec appeared on the episode and a couple of different deals were made. In this Shark Tank Season 12 Episode 8 recap, we will break down all of the products and deals that were made in the tank! Let’s get started!
Shark Tank Season 12 Episode 8 Recap
If you’re in a hurry, below you’ll find a quick recap of everything that happened during Shark Tank Season 12 Episode 8.
- Pitch 1: Peekaboo Organics Vegetable Ice Cream
- Result: No Deal
- Pitch 2: Brake Free Technologies Motorcycle Helmet Brake Light
- Result: $200,000 for 20% equity deal with Robert Herjavec and Mark Cuban
- Pitch 3: Click & Carry Hands-Free Carrier
- Result: $225,000 for 40% equity deal with Barbara Corcoran and Mark Cuban
- Pitch 4: Pillar Learning Codi Robot
- Result: $500,000 for 25% equity deal with Robert Herjavec
However, if you’ve got some time then keep reading to find a full breakdown of every product, pitch, and deal made in Episode 8!
- Entrepreneur: Jessica Weiss Levison
- Business: Ice cream with hidden vegetables
- Ask: $800,000 for 8% equity
- Result: No Deal
- Shark: None
During the first pitch on Shark Tank Season 12 Episode 8, Peekaboo Organics founder Jessica Weiss Levison pitched her healthy ice cream company that has hidden vegetables inside every container. Jessica shared that this is an indulgent ice cream brand, meaning it’s not low carb or fat, that aims to get adults and children to eat their vegetables while still enjoying delicious ice cream. Basically, the motto for the company is that if you’re going to eat ice cream anyway, you might as well eat some vegetables too.
Things started well in the tank for Jessica, when the sharks participated in a blind taste test of the ice cream. After trying all the flavors, Jessica told the sharks that each one was packed with different vegetables like beets, cucumbers, cauliflower, and more. All of the sharks agreed that you couldn’t taste the vegetables at all and that the ice cream was delicious. However, this is where Jessica’s good luck ended.
While she shared that Peekaboo Organics was currently in 900 stores and would be in 3,000 stores by the end of the year, and that it had made $450,000 in sales since it launched a year ago, the sharks all disagreed with her $10 million valuation. Jessica tried to justify it by saying that her company was projecting to do $5 million next year, but it didn’t seem to matter. However, Jessica did manage to get an offer from Lori Greiner of $800,000 as a loan at 6% interest over the next three years, plus 5% equity contingent on the fact that she creates a low fat and low carb version. Kevin O’Leary also jumped in with a similar offer of $800,000 as a loan at 9% interest over the next three years, plus 8% equity with no contingency.
However, Jessica shared that she was looking for an equity partner and not a loan, and nicely rejected both offers. So, Peekaboo Organics left the tank without a deal.
Brake Free Technologies
- Entrepreneur: Henry Li and Alex Arkhangelskiy
- Business: Brake lights for the back of a motorcycle helmet
- Ask: $200,000 for 10% equity
- Result: $200,000 for 20% equity
- Shark: Robert Herjavec and Mark Cuban
The second pitch on Shark Tank Season 12 Episode 8 came from Henry Li and Alex Arkhangelskiy, founders of Brake Free Technologies. Henry and Alex’s company creates a brake light that attaches to the back of a motorcycle helmet so that drivers can easily see when a bike is breaking.
At the time of the pitch, Brake Free Technologies was pre-launch and had earned $240,000 in sales from its IndieGoGo campaign. Currently, it costs the company $42 to make a brake light and it retails for $169. Henry and Alex shared that their vision is to be on the back of every motorcycle helmet, in retail stores, and sell online.
All of this information was enough to interest Robert Herjavec and Mark Cuban, who teamed up to make a deal with Break Free Technologies of $200,000 for 20% equity. Since airing on Shark Tank, Brake Free Technologies has completed its IndieGoGo campaign and is available to purchase online.
Click & Carry
- Entrepreneur: Kim Meckwood
- Business: Hands-free bag carrier
- Ask: $225,000 for 15% equity
- Result: $225,000 for 40% equity
- Shark: Barbara Corcoran and Mark Cuban
Kim Meckwood pitched her company, Click & Carry, on Shark Tank Season 12 Episode 8. Her product allows users to go hands-free when bringing in groceries by looping the bags onto the carrier and throwing it over their shoulders. This means you can finally bring in all the groceries during one trip without having to bruise your arms and stumble inside.
Kim shared with the sharks that Click & Carry has been around for five years and has earned $625,000 in sales during that time. However, over the last 12 months, it has only earned $70,000 due to a lack of a marketing budget, and that Kim works a full-time job. Currently, the Click & Carry retails for $10 and costs $1.75 to make. Kim also shared that she loves inventing and has some other products she plans to bring into the company when the time is right.
While some of the sharks weren’t interested due to the low price point of the product, Barbara Corcoran asked Kim if she’d be interested in selling her company outright to her, but Kim declined. This resulted in Baraba and Mark Cuban teaming up to make an offer of $225,000 for 40% equity of Click & Carry, with the promise that they’d run the business and Kim could focus on creating new products for the company. Kim accepted the offer and Click & Carry left the tank with a deal.
- Entrepreneur: William Mock, Dayu Yang, Chris Oslebo
- Business: Educational robot for kids
- Ask: $500,000 for 10% equity
- Result: $500,000 for 25% equity
- Shark: Robert Herjavec
William Mock, Dayu Yang, Chris Oslebo appeared on Shark Tank Season 12 Episode 8 to pitch their company, Pillar Learning, which has created an educational robot and content for kids. The trio of Stanford grads created the Codi robot, which aims to engage kids in educational stories, songs, and informational discussions. The robot works through an app that allows parents to choose what content their kids interact with and can even be used to talk to their kids through the robot.
The founders, which are impressive in their own regards are hoping to expand their online sales and work their way into brick and mortar stores. The Codi robot costs $100 to purchase and $25.76 to make. In just over a year, Pillar Learning has sold 2,500 units, resulting in $260,000 in sales. Further, the company has a 10% profit margin and is planning to launch a paid version of its app in the near future to bring in an extra stream of revenue.
All the sharks went out initially because the space was too competitive or they were afraid that kids would get bored with the Codi robot, but Robert Herjavec decided to come back in and made an offer of $500,000 for 25% equity, which William, Dayu, and Chris accepted.
That’ll complete our Shark Tank Season 12 Episode 8 recap. For more Season 12 recaps, be sure to check out the links below:
- Shark Tank Season 12 Episode 7 | Recap, Products, Deals
- Shark Tank Season 12 Episode 6 | Recap, Products, Deals
- Shark Tank Season 12 Episode 5 | Recap, Products, Deals
Additionally, for product updates check out our Season 12 products page.