Sheets Laundry Club Update | Shark Tank Season 13
The laundry industry creates a lot of excess plastic, and most of it ends up being burned or dumped in the ocean. To put a stop to unnecessary waste, entrepreneurs Chris Videau and Chris Campbell created Sheets Laundry Club, selling dissolvable detergent sheets that are convenient and smell great. After pitching it on
If you’re short on time, here’s a quick overview of what happened to Sheets Laundry Club after
Chris Videau and Chris Campbell appeared on
| Shark: | Result: |
| Daniel Lubetzky | Accepted deal of $500,000 for 8% equity and 2% advisory shares |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Kevin O’Leary | No Offer |
| Barbara Corcoran | No Offer |
Shark Tank Sheets Laundry Club Update
- Entrepreneurs: Chris Videau and Chris Campbell
- Business: Plastic-free dissolvable laundry detergent sheets
- Ask: $500,000 for 5% equity
- Result: $500,000 for 8% equity and 2% advisory shares
- Shark: Daniel Lubetzky
Chris Videau and Chris Campbell’s solution to the global plastic problem is to eliminate plastic from the laundry industry with the help of their company, Sheets Laundry Club.
Your clothes will love sheets - we made this liquid-free detergent sheet to soften and reduce wrinkles and eliminate odors, stains, and dirt. Our high-efficiency laundry detergent sheet is ideal for everyday laundry cleaning, including cotton, linens, blends, and durable synthetics.
Chris Videau was a Blackhawk pilot in the U.S. Army. When he was stationed in Iraq, flying planes over cities where trash was burned in the streets destroyed his lungs. Upon returning to the States, he decided to make big moves against plastic waste to try and help the planet.
Their laundry detergent sheets dissolve quickly and clean using coconut oil and plant-based ingredients free of synthetics. They’re convenient and cost-effective — just toss them in the washer with your laundry and you’re good to go!
Sheets Laundry launched in January 2020, and they’ve already done $2.046 million in sales at the time of filming.
They operate at 24% profit and have a temporary patent share with mega-brand Kimberly-Clarke. However, they pay a royalty on the patent, and it will expire in 2024.
The sharks love the idea behind the sheets. During the demonstration, they’re all impressed with the way that the sheets dissolve almost immediately in cold water.
However, Barbara Corcoran is concerned about the expiring patent. With 30 different products in their line, she’s concerned they can’t give each product the attention it deserves.
She also doesn’t think they’re persuasive and that they don’t really sell as aggressively as she’d like. She’s out for the time being.
They offer an answer to her concerns — they’re going to do almost $7 million this year. Their marketing is all social media and word-of-mouth, too.
Kevin O’Leary’s portfolio includes a company called Blueland, which is doing nearly the same thing. It’s a conflict of interest, so he has to go out.
Lori Greiner, on the other hand, isn’t excited about the equity amount. It doesn’t seem worth it to invest, so she’s out, as well.
Next, Mark Cuban doesn’t want to expand globally, and the entrepreneurs have mentioned that’s where they want to take the business. He thinks that would be expanding too quickly, so he’s out.
Finally, guest shark Daniel Lubetzky is concerned about the valuation and asks them to explain their reasoning.
Turns out they have an online re-order subscription service with 21,000 subscribers, which produces great monthly revenue. Also, they will begin testing in Target stores in April 2021.
Upon hearing this, Daniel offers them $500,000 for 10% equity in the company. Unfortunately, they have an 8% ceiling.
Daniel asks if they would do $500,000 for 8% equity and 2% advisory shares, and they agree after some deliberation.
Was this a good deal for the duo? Keep reading our Sheets Laundry Club update to find out how the company has been doing since the episode was filmed.
Sheets Laundry Club has continued to grow since
While it looks like Target didn’t work out, their products are available online at Amazon and Walmart in addition to the Sheets Laundry Club website.
Additionally, the original 50-sheet box of detergent has more than 24,000 reviews on Amazon with a 4.5-star rating and more than 20,000 monthly purchases for the fresh linen scent.
Despite Barbara’s comment about too many “children”, they’ve also expanded their line to include more home cleaning and self-care products. Chris Campbell’s insistence that they built a loyal customer base through organic social growth still holds true, as well.
The company still has an active social presence with close to 12,000 followers on both Instagram and TikTok. Also, they’ve received positive press in Fortune, Men’s Health, WCNC, and other large publications.
So, although no new sales numbers have been reported, due to the exposure from
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!