Shark Tank StepNPull Update | Hands Free Door Opener

The StepNPull hands free door opener appeared on Shark Tank Season 12 and was pitched by co-founder Mike Sewell. With over $1.7 million in sales in March 2020 alone and landing a deal with Kevin O’Leary, you might be looking for a StepNPull update. Here’s what happened to the hands free door opener after Shark Tank.

Shark Tank StepNPull Update

StepNPull was featured on Shark Tank Season 12 Episode 19 and landed a deal with Kevin O’Leary. In terms of a StepNPull update, in January 2021  the company announced that the Snapchat corporate office doors would feature a StepNPull. Further, since airing on Shark Tank, StepNPull is likely working with Kevin to land more corporate accounts and spread the word about their hands free door opener.

If we get more news on a StepNPull update, we will be sure to let you know.

Shark Tank StepNPull Recap

  • Entrepreneur: Mike Sewell
  • Business: Hands free door opener
  • Ask: $300,000 for 3% equity
  • Result: $300,000 for 6% equity
  • Shark: Kevin O’Leary

StepNPull co-founder Mike Sewell stepped into the tank during Season 12 to pitch his company to the sharks. Mike and the other founders have created a hand free door opener that allows you to simply step on it and pull the door open with your foot, as opposed to having to use your hand. The goal is to prevent the spread of germs and to help those with their hands full easily open up a door. Mike shared that the recent COVID-19 pandemic has given his business a big boom, and he needs the shark’s help to keep up with the demand.

In March 2020, during the height of the COVID-19 pandemic, Mike shared that StepNPull did $1.7 million in sales. Further, their year-to-date in sales at the time of the pitch was nearly $7 million. However, the business hasn’t always been so hot, as the company only sold $35,000 worth of product in its first five years. Currently, the hands free door opener costs $8-$9 to manufacture and retails for $29.95. Mike also shared that 75% of their sales were direct-to-consumer, allowing for a larger profit margin.

All of this was enough to interest Kevin O’Leary, Daymond John, and Lori Greiner. Kevin offered $300,000 for 10% equity, while Daymond offered $300,000 for 12% equity. On the other hand, Lori’s deal was a bit more complicated, offering $300,000 for 5% equity and a $0.50 royalty until $500,000 was paid back and then $0.20 in perpetuity. After some negotiations, Mike made a deal of $300,000 for 6% equity with Kevin O’Leary and StepNPull left Shark Tank with a deal.

Before you go, be sure to check out some of our other Shark Tanks Season 12 Episode 19 updates:

For more on Shark Tank Season 12, be sure to check out our Season 12 Products page.