TA3 Swimwear Update | Shark Tank Season 13
Swimsuit season is always stressful, with constant anxiety about how you’ll look in your suit. To make swimwear a little more friendly, Leila Shams invented a shapewear swimsuit that emphasizes your waist. After pitching her company TA3 Swim on
If you’re short on time, here’s a quick overview of what happened to TA3 Swim after
Leila Shams appeared on
| Shark: | Result: |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Kevin O’Leary | No Offer |
| Barbara Corcoran | No Offer |
| Daymond John | No Offer |
Shark Tank TA3 Swim Update
- Entrepreneur: Leila Shams
- Business: Shaping swimwear for women
- Ask: $500,000 for 10% equity
- Result: No deal
- Shark: None
Designer Leila Shams worked for some of the biggest fashion companies in New York before starting on her own. TA3 Swim, a shaping swimsuit collection, uses a corset-like construction to cinch your waist and compress your “problem areas.”
Although Leila slips up during her initial pitch, she quickly rallies and picks up where she left off, revealing three models sporting the company’s stunning and shapely swimwear.
The idea was to make a swimsuit that looked good on everyone. And to that point, TA3 Swimwear has been successful.
In the first 13 months in business, sales hit $1.4 million. The design was patent-pending, and TA3’s marketing came mostly from social media.
While the sales impress the sharks, Barbara Corcoran is the first to drop out. A similar business she’d invested in taught her a lot about swimsuit companies, so she isn’t ready to take that journey again.
They touch on the return rate, which Leila admits “isn’t great.”
Mark Cuban goes out as well, stating that swimwear isn’t his thing.
Kevin O’Leary follows next because he doesn’t have a connection with the product.
Lori Greiner remarks on the quality of the construction and asks Leila what she plans to do with the money. Leila replies that she wants to use the funds to purchase more inventory as she’s constantly selling out of products.
Daymond John takes issue with this, as seasonal inventory can be difficult to move without using discount stores. Deals with discount stores kill profits, Daymond reminds her. He goes out as a result.
In response, Leila points out to the sharks that her swimsuits are more shapewear than seasonal swimwear.
This leaves Lori as the last remaining shark. She explains that she wants to license the technology to major players, but Leila refuses to do that.
For this reason, Lori goes out as well. Unfortunately, TA3 Swim leaves the tank without landing a shark.
But, where are Leila and her shapely swimwear company now? Find out in our TA3 Swim update.
Though Leila ultimately walked away without a deal on
Leila has grown her social media following and now has over 240,000 Instagram followers and 50,000 on TikTok, with tons of user-generated content showing the product in action.
Our TA3 Swim update revealed that the company is making waves in publications like InStyle, Women’s Health, and more, appearing frequently atop best swimsuit lists. The signature suit is also getting rave reviews from fashion journalists and influencers.
On the TA3 Swim website, sculpting swimsuits are available in a range of styles for all body types and sizes. With viral success and an in-demand product, we think our next TA3 Swim update will be a positive one.
For more company updates from Season 13 Episode 12, look here:
To take a look at the other product updates from Season 13, check out our Season 13 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!